Last Updated: 21 September 2026

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Welcome to HYTO Consult (“HYTO”, “we”, “us”, or “our”).

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These Terms & Conditions (“Terms”) govern your access to and use of www.hytoconsult.com (the “Website”) and, where applicable, your interaction with HYTO in connection with our consulting services, enquiries, resources and other offerings.

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By accessing or using the Website, you agree to these Terms. If you do not agree with these Terms, please do not use the Website.

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If you separately enter into a written consulting agreement, statement of work, proposal, engagement letter or other contract with HYTO, that agreement will govern the relevant consulting engagement. Where there is a conflict, the specific written agreement will prevail for that engagement.

HYTO Consult is a consulting collective providing strategic and operational consulting services primarily to D2C, ecommerce and consumer brands.

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Our services may include, depending on the engagement:

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• Growth strategy

• Brand strategy and development

• Performance marketing strategy

• Ecommerce strategy

• Marketplace strategy

• Amazon consulting

• Operations optimisation

• Profitability and margin optimisation

• Market expansion

• Scale-to-exit strategy

• Business audits and assessments

• Other strategic, commercial or operational consulting services

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The specific services provided to a client will be determined by the applicable proposal, statement of work or engagement agreement.

You may use the Website for lawful purposes only.

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You agree not to:

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• Use the Website for unlawful, fraudulent or malicious purposes

• Attempt to gain unauthorised access to the Website or its systems

• Interfere with Website security or functionality

• Introduce malware, viruses or other harmful code

• Scrape, copy or systematically extract Website content without permission

• Misrepresent your identity or affiliation

• Use Website content to compete with HYTO without permission

• Infringe intellectual property or other rights

• Use the Website in a manner that could damage HYTO or other users

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We reserve the right to restrict or terminate Website access where reasonably necessary to protect the Website, our users, our business or our legal rights.

HYTO provides strategic consulting and advisory services.

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Unless expressly agreed otherwise in writing, our services do not constitute:

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• Legal advice

• Tax advice

• Accounting advice

• Investment advice

• Financial product advice

• Securities advice

• Medical advice

• Regulatory certification

• A guarantee of business performance

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Where specialist advice is required, you should obtain advice from an appropriately qualified professional.

Business growth, marketing, ecommerce, profitability and exit outcomes depend on numerous factors outside HYTO's control.

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Accordingly, unless expressly guaranteed in a written agreement, HYTO does not guarantee:

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• Revenue growth

• Profit growth

• Customer acquisition results

• Advertising performance

• Marketplace rankings

• Amazon sales

• Search rankings

• Conversion rates

• Business valuation

• Investment

• Acquisition

• Successful exit

• Specific financial outcomes

• Specific timelines or commercial results

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Any projections, targets, forecasts, examples or estimates provided by HYTO are intended for planning and strategic purposes and are not guarantees of future results.

Clients are responsible for providing accurate, complete and timely information reasonably required for HYTO to perform its services.

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Clients remain responsible for:

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• Business decisions

• Approval of strategies and recommendations

• Implementation of recommendations unless otherwise agreed

• Accuracy of information supplied to HYTO

• Compliance with laws applicable to their own business

• Obtaining required licences, approvals or professional advice

• Maintaining appropriate records

• Reviewing and approving marketing, advertising and public-facing materials where applicable

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HYTO may rely on information supplied by a client unless there is a reasonable basis to believe the information is materially inaccurate or incomplete.

HYTO may provide recommendations concerning or work with third-party platforms and services, including advertising platforms, marketplaces, ecommerce platforms, software providers, analytics systems and technology providers.

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Third-party platforms operate independently from HYTO.

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We do not control their:

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• Policies

• Algorithms

• Pricing

• Availability

• Security

• Features

• Account decisions

• Suspension or termination decisions

• Advertising performance

• Search rankings

• Marketplace rankings

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Any use of third-party platforms is subject to their own terms and policies.

Unless otherwise agreed in writing, the Website and its contents, including:

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• Text

• Graphics

• Logos

• Branding

• Designs

• Images

• Videos

• Layouts

• Frameworks

• Methodologies

• Documents

• Templates

• Reports

• Other materials

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are owned by or licensed to HYTO and are protected by applicable intellectual property laws.

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You may not reproduce, distribute, modify, publish, sell, license, create derivative works from or commercially exploit HYTO-owned materials without prior written permission, except where permitted by law.

Clients retain ownership of intellectual property and materials they provide to HYTO, subject to any rights expressly granted under the relevant engagement agreement.

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Clients grant HYTO the limited rights reasonably necessary to access, use, reproduce, modify or process client-provided materials solely for the purpose of performing agreed services.

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Clients represent that they have the necessary rights and permissions to provide such materials to HYTO.

HYTO recognises that consulting engagements may involve confidential business information.

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Where a separate confidentiality agreement or non-disclosure agreement exists, that agreement will govern confidentiality obligations.

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In the absence of a separate agreement, each party should use reasonable measures to protect confidential information received from the other party and use it only for legitimate purposes connected with the relevant relationship.

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Confidential information does not include information that:

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• Is publicly available through no breach of confidentiality

• Was lawfully known before disclosure

• Is independently developed without use of the confidential information

• Is lawfully received from a third party without a confidentiality obligation

• Must be disclosed by law, regulation or valid legal process

We aim to keep the information on the Website accurate and current.

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However, we do not warrant that Website content is:

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• Complete

• Error-free

• Current at all times

• Suitable for every purpose

• Applicable to every jurisdiction

• Free from interruptions or technical errors

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Website content is provided for general informational purposes and should not be treated as professional advice for a specific situation.

Where the Website contains testimonials, case studies, examples or statements concerning client results, they are presented for informational purposes.

Individual results may vary.

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Past results do not guarantee future performance.

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Where required, testimonials and case studies will be presented in accordance with applicable advertising and consumer-protection laws.

Fees, payment schedules, deliverables, timelines, cancellation rights and other commercial terms for consulting engagements will be specified in the applicable proposal, statement of work, engagement letter, invoice or contract.

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If a specific written agreement contains terms that differ from these Website Terms, the specific written agreement will govern the relevant transaction or engagement.

Where HYTO provides ongoing consulting services, cancellation and termination rights will generally be governed by the applicable client agreement.

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HYTO may suspend or terminate access to Website features or services where reasonably necessary due to:

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• Breach of these Terms

• Non-payment

• Fraudulent or unlawful activity

• Security concerns

• Legal or regulatory requirements

• Circumstances outside our reasonable control

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Any accrued payment obligations will survive termination where applicable.

To the maximum extent permitted by applicable law, HYTO will not be liable for indirect, incidental, special, consequential or punitive damages, or for loss of profits, revenue, business opportunities, goodwill, anticipated savings, data or business interruption arising from or relating to use of the Website or services.

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Nothing in these Terms excludes or limits liability where such exclusion or limitation is prohibited by applicable law.

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Where permitted by applicable law, HYTO's aggregate liability arising from a particular consulting engagement will be limited to the fees actually paid to HYTO for the relevant services during the period specified in the applicable agreement.

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Where no specific engagement agreement applies, the maximum liability will, to the extent permitted by applicable law, be limited to the amount paid to HYTO for the specific service giving rise to the claim during the twelve months preceding the event giving rise to the claim.

To the maximum extent permitted by applicable law, you agree to indemnify and hold harmless HYTO, its personnel, contractors and representatives from claims, losses, liabilities, damages, costs and expenses arising from:

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• Your unlawful use of the Website

• Your breach of these Terms

• Your violation of another person's rights

• Materials or information supplied by you that infringe third-party rights

• Your misuse of recommendations, materials or services

• Your violation of applicable law

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This section does not apply to the extent that the relevant claim results from HYTO's own unlawful conduct, negligence or other conduct for which liability cannot lawfully be excluded.

The Website may contain links to third-party websites and services.

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These links are provided for convenience only.

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HYTO does not control and is not responsible for third-party websites, services, content, security, privacy practices or availability.

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Accessing third-party websites is at your own discretion and subject to their respective terms and policies.

Your use of the Website is also subject to HYTO's Privacy Policy.

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The Privacy Policy explains how HYTO collects, uses, stores and protects personal information.

HYTO will not be responsible for delay or failure to perform obligations caused by circumstances beyond its reasonable control, including:

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• Natural disasters

• War

• Terrorism

• Civil unrest

• Government action

• Epidemics or pandemics

• Cyberattacks

• Internet or telecommunications failures

• Power failures

• Third-party platform outages

• Labour disruptions

• Supply-chain disruptions

• Other events beyond reasonable control

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Where reasonably possible, HYTO will take commercially reasonable steps to mitigate the effects of such events.

We may update these Terms from time to time.

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Updated Terms will be posted on the Website with a revised “Last Updated” date.

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Your continued use of the Website following publication of updated Terms constitutes acceptance of the updated Terms to the extent permitted by applicable law.

For existing consulting clients, contractual changes will be governed by the applicable client agreement.

These Terms will be governed by the laws specified in the applicable written agreement between HYTO and the relevant client.

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For Website users who are not parties to a separate agreement, the mandatory laws of the jurisdiction applicable to that user will continue to apply where required by law.

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Nothing in these Terms is intended to deprive consumers of mandatory rights or protections that cannot lawfully be waived in their jurisdiction.

If any provision of these Terms is found to be invalid, unlawful or unenforceable, that provision will be modified or severed to the minimum extent necessary, and the remaining provisions will continue in effect to the extent permitted by law.

Failure by HYTO to enforce any provision of these Terms does not constitute a waiver of that provision or any other right.

These Terms, together with the Privacy Policy and any applicable written engagement agreement, constitute the relevant agreement concerning your use of the Website and, where applicable, the services.

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Any specific consulting agreement may contain additional or different terms that apply to that engagement.

If you have questions regarding these Terms & Conditions, please contact HYTO Consult through the contact information published on www.hytoconsult.com.

By accessing or using the HYTO Website, you acknowledge that you have read and understood these Terms & Conditions.